Future High Street Fund

Stage 1 Experiential Strategy, Trowbridge

In 2021 BiBO were appointed by Wiltshire Council to help address the commitments of their full business case for the Trowbridge Future High Street Fund (FHSF) award. We derived our scope and brief from the element concerned with Public Realm. Stage 1 was developing an Experiential Strategy, deepening our understanding what its like to enter and visit the town centre and then creating a strategy to shift that experience into something else.